‘Love Your Teeth’ – or end up like Johnny Rotten. Using a hauntingly honest film, dental care company happybrush and Amsterdam Berlin explore the consequences of bad oral hygiene with Sex Pistols lead singer John Lydon, aka Johnny Rotten.

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“Toothbrushes in our house were only used to clean your boots.” - Johnny Rotten

Johnny Rotten, the infamous lead singer of the Sex Pistols, unapologetic rockstar, and notorious ruffian, carries his self-given surname for good reason. For many years the musician was plagued by tooth decay and rotting dentures. Until one day, upon realising the severity of his condition, he was prompted to finally see a dentist. After nearly two years of painstaking dental surgery and countless reconstructive procedures, he can now finally smile into the camera with a new and radiant set of teeth.